Design & sourcing
Ranges developed against real demand signals, then produced to written specifications with partners we have worked with for years. Materials are verified, not assumed.
What we do
The whole chain, run by one team
A product has to survive a long journey before it earns a five-star review: a design decision, a supplier, a specification, a photograph, a listing, a warehouse, a courier and a customer service reply. We own every step of it — for a diamond pendant, a torch lighter and a piece of camping gear alike.
Capabilities
Six disciplines that have to work together
Treated separately, each of these is a cost centre. Run as one operation, they compound.
Product information
A central PIM holds one authoritative record per product — attributes, translations, assets, compliance data — and syndicates it to each channel in that channel's format.
Content & imagery
Titles, bullets, descriptions and A+ content written per market, with photography and video produced to the technical requirements of each marketplace.
Marketplace management
Listing health, pricing, buy-box position, advertising and promotional calendars — steered daily on live data rather than reviewed at month end.
Supply & fulfilment
Stock planned per channel and per market, with European fulfilment keeping delivery promises short and returns handled inside the same flow — including the restrictions that come with fuels and pressurised goods.
Service & aftercare
Multilingual customer service, warranty handling and review management — the part of the operation that decides whether a first order becomes a second one.
The backbone
Good product data is the whole game
On a marketplace, the listing is the shop, the salesperson and the packaging combined. A missing attribute is not an administrative detail — it is a lost sale, and at scale it is thousands of them.
- One record per product, versioned and owned
- Attributes mapped to each marketplace's own taxonomy
- Translations managed centrally, not per channel
- Listing quality scored, gaps prioritised and worked through
- Compliance and material declarations attached at source
What that looks like in practice
Every listing is measured on the completeness of its title, description, attributes and imagery. Weak scores become a work queue; the queue gets worked; the numbers move.
It is unglamorous, repetitive work — and it is the reason a catalogue keeps performing long after the launch campaign has ended.
Where we sell
The channels our brands live on
We sell where the customer already is. Every marketplace has its own product taxonomy, content rules, advertising model and fulfilment requirements — which is why one authoritative product record feeds all of them, rather than each channel being managed as a separate little business.
Pan-European
Amazon & eBay
The broadest reach and the toughest competition. Won on content quality, review velocity, availability and disciplined advertising.
Benelux
Bol.com
Our home market's dominant marketplace, and the one we know in the most detail.
DACH
Otto, About You & Kaufland
Germany is our largest marketplace market, so we serve it from an office inside it.
Central Europe
Allegro
Poland and the wider region — one of Europe's fastest-growing marketplace audiences.
Our own channels
Direct-to-consumer
Selling directly under our own brands, where we control the whole experience and own the customer relationship.
Offline & B2B
Retail & wholesale
Retail groups, jewellers, tobacconists and outdoor specialists stocking our brands.
And more. This list changes. We open new channels and new markets as they earn their place, and the product data behind them is built so that adding one is a configuration, not a project.
Who we work with
Three kinds of partner
Retailers & buyers
Retail groups, jewellers, tobacconists, outdoor specialists and online retailers stocking one of our brands. We supply line sheets, data feeds and imagery ready to load.
Request a line sheetSuppliers & manufacturers
Workshops, factories and material suppliers who can hold a specification and a delivery date. Long relationships, clear standards, predictable volumes.
Introduce your workshopChannel & service partners
Marketplaces, logistics providers and technology partners building the infrastructure our brands run on.
Talk to usNext step
Tell us what you need
Wholesale, supply, or a partnership that does not fit either box — start with a short message and we will route it to the right person.