Unitask is a Belgian brand owner and e-commerce distributor. We build and run consumer brands — across fine jewellery, cigar accessories and the outdoors — designing the products, owning the names, and running the commercial operation that puts them in front of millions of shoppers every day.
What Unitask is
Most consumer-goods businesses specialize in one part of the journey: building brands, distributing products, or selling them to consumers. Unitask brings all three together. From product and brand development to wholesale, marketplaces and direct-to-consumer, we build and grow brands under one roof.
Our brands are built in-house — from positioning and product selection to design, packaging and go-to-market strategy. Ownership gives us the freedom to think long term, protect brand equity and build with both the customer and the economics in mind.
We manage how our brands reach customers across Europe and beyond — through marketplaces, e-commerce, retail and wholesale. Content, pricing, advertising, inventory and channel strategy are managed together, giving each brand one coordinated route to market.
Data connects the entire operation. We use performance, inventory, pricing, advertising and product data to understand what is working, identify what needs attention and make better decisions across every brand and channel.
Our brands
Our active portfolio spans fine jewellery, cigar accessories and the outdoors — very different products for very different customers, built, supplied and sold by the same team to the same standard. We have built and managed others before these, and we are adding more.
Fine jewellery
Everyday fine jewellery in solid gold, sterling silver and natural diamonds. Real materials, honest pricing, pieces made to be worn rather than kept in a box. A top-5 jewellery seller on Amazon and Bol.com.
About Miore
Fine jewellery
Classic fine jewellery in solid gold and sterling silver, set with natural diamonds and coloured gemstones. Timeless designs in genuine materials — made to be given, kept and worn for years. Sold across Europe and in the United States.
About Orovi
Cigar accessories
Lighters, cutters and accessories for cigar smokers, made since 1928 — precision-engineered pieces where the mechanism has to work first time, every time, in wind and weather.
About Colibri
Outdoor & camping
Our newest venture: gear for the outdoors, built on the same flame engineering that made Colibri — and moving into the wider camping and adventure market.
About FirebirdWhere our brands sell
The list keeps growing — we open new channels and markets as they earn their place. See how we sell
Why it works
A diamond pendant, a butane lighter and a piece of camping gear look like three unrelated businesses. They are not. Each is a considered purchase where the customer needs a specification answered before they will commit — and each is won or lost on the same operational details.
Five generations as jewellers and brand builders sit behind this company. That is where our standards on materials, craft and trust come from — and why we are unwilling to compromise on them at marketplace scale.
From there we run six offices — two in Belgium, plus Spain, Germany, Israel and the United States — close to the suppliers we buy from, the markets we sell into and the people who make both work.
Our storyHow we work
Ranges start from what the market is actually asking for — search demand, review gaps, what competitors keep getting wrong. Designs are then sourced against specifications we set, not catalogues we are shown.
Materials, dimensions, technical specifications, safety documentation and imagery live in a single product information system. Each marketplace then receives exactly the fields it requires, in the format it expects.
Launches are planned around content quality, review velocity and advertising spend working together. Once a listing ranks, we hold it with pricing discipline and stock availability.
European fulfilment keeps delivery promises short. Returns, questions and reviews feed straight back into the next revision of the product and its listing.
“A listing has one job: to make a cautious buyer feel certain.”— The operating principle behind every Unitask brand
Everything we invest in — certification, photography, product data, delivery speed, service — exists to close the gap between a small screen and a purchase the customer will be glad they made.
See our capabilitiesPartnerships
We work with wholesale buyers, retail groups, suppliers and channel partners across Europe. Tell us what you are looking for and we will come back with the right person.